KIAMS' Prof. V. S. Pai co-authors case study accepted by Asian Case Research Journal

KIAMS' Prof. V. S. Pai co-authors case study accepted by Asian Case Research Journal

 
Summary: The lessons Indian companies can learn from Kraft's acquisition of Cadbury are highlighted in a paper co-authored by Kirloskar Institute of Advanced Management Studies' professor Dr. V. S. Pai. The case study, to be published by the Asian Case Research Journal, University of Singapore, concentrates on the central question: How can a company extract value from an acquisition?

The lessons that Indian companies can learn from Kraft's acquisition of Cadbury have been highlighted in a recent paper co-authored by Kirloskar Institute of Advanced Management Studies' professor, Dr. V. S. Pai.

The case study, to be published by the Asian Case Research Journal, University of Singapore, concentrates on the central question: How can a company extract value from an acquisition?

In brief, United States-based Kraft Foods, Inc. (KFI) acquired the United Kingdom-based Cadbury plc, gaining entry into the Indian market. The aim was to use developing markets to achieve a five per cent organic growth rate and hope that Cadbury India's strong position would expand Kraft's presence in the Indian market. But nearly a year after the acquisition, Kraft was moving slowly in India and appeared content to consolidate Cadbury's market presence.